Each Pelotonia year kicks off with a new creative theme, arrow design, and messaging to support your fundraising efforts and rally together as a community of Riders, Challengers, and Volunteers committed to accelerating innovative cancer research at the OSUCCC – James. 

In 2024, we introduced an evolved brand tagline and that remains our singular mission: Ending Cancer. 

 

Together, we're accelerating the fight against cancer, but it's about more than that. We're a community empowering communities to boldly move forward for the greater good. As one, we're inspiring change. Together, we're driving progress.

This theme celebrates the power of community. The collective impact of tens of thousands of people focused on a single purpose. When we ride together, rally together, and fundraise together, our collective impact is greater. We can do more than ever thought possible when we all focus on One Goal. 

Together as One, the Pelotonia community will make this our biggest year yet.

The 2025 arrow represents forward progress.  

Animated to represent ongoing momentum, the arrow leaves behind a mark, similar to the unprecedented mark this community has made on breakthroughs in cancer research since the first Ride Weekend in 2009.   

Emotional, energetic photos celebrate community moments – big and small.  

From billboards to social media posts and event signage, you’ll see close-up photography shots of a fist bump, high five, hug, and more. These photos highlight the incredible moments of individuals interacting and expressing joy and hope – each personal moment that makes the Pelotonia experience special.  

The “tread” reminds us of the path we’re on together.  

Designed to look like a bike tire tread, this creative execution of the Together as One message represents the journey of the Pelotonia community – with a literal nod to the tires that grip the pavement and gravel as Riders make an impact with with every mile they ride and every hill they climb.  

2025 yard signs and car magnets coming soon! 

The new yard signs and car magnets incorporate the tread – which you’ll see in gray and black and in shades of green – aiming to catch your attention, spark interest, and generate excitement for the year ahead. You will be able to pick them up starting Launch Week (March 3 - March 7) at the new Pelotonia office. Throughout Launch Week, we will be hosting Pelotonia HQ Open Houses – the perfect opportunity to stop by!  

Download the Pelotonia 2025 Community Asset Kit.  

In this kit, you’ll find logos and guidelines, 2025 theme graphics for peloton jersey designs and social media sharing, and several digital assets to use in updating your profiles and to support your fundraising this year.  

Registration opens March 5 at noon EST!  

We hope the new theme inspires you to join us, whether it’s your first time or your 17th year! 

Pelotonia Rider, Volunteer, and Challenger registration opens in less than three weeks for Ride Weekend on August 2-3 and Gravel Day on October 4. 

Share the Pelotonia 2025 Launch Video and get ready for Pelotonia 2025!