Behind The Scenes
Pelotonia 2024 Launch Week Events

By The Pelotonia Team|February 23, 2024

Get ready for Launch Week! Below are the events planned for the week of February 26 through March 1 to celebrate the start of Pelotonia 2024. 
 
High Roller Evening of Appreciation | Monday, February 26  
To kick off the week, the first-ever High Roller Evening of Appreciation will bring together Pelotonia's top fundraisers who go above and beyond to further accelerate innovative, life-saving cancer research at the OSUCCC-James. This exclusive event will gather the 2023 High Rollers for a fun night of entertainment, food from local restaurant favorites, and more. We'll celebrate the High Roller community's incredible efforts and commitment to ending cancer, as we look to make 2024 our best year yet. 
 
2024 Merch Drop | Tuesday, February 27 at 12pm EST 
Branded merchandise for the 2024 campaign will soon be available for purchase online and at Pelotonia HQ (450 W Broad Street). New apparel featuring the evolved tagline, Ending Cancer, and the 2024 arrow will be added to the Pelotonia Shop. This will include adult, youth and toddler sizes. Free to the community, 2024 car magnets, yard signs, and sticker sheets will also be available for online ordering and in-store pickup. So plan to head over to shoppelotonia.org to get your new merch starting on February 27 at noon! 
 
2024 Registration Opens | Thursday, February 29 at 12pm EST 
Join us in ending cancer by registering to participate in Pelotonia 2024 as a Rider or Volunteer for Ride Weekend on August 3-4 and Gravel Day on September 28. You can also register as a Challenger to create your own activities and fundraise for cancer research. Registration opens at 12pm EST on Leap Day, February 29, at pelotonia.org/register. For header graphics to use in setting up your Pelotonia participant profile, explore the 2024 community asset kit and use this folder here.  
 
Launch Party | Friday, March 1 from 5-8pm at The Kee Columbus 
You're invited to celebrate the start of Pelotonia 2024 at the annual Launch Party, open to the entire community. Join us on Friday evening at The Kee Columbus (225 Neilston St). Everyone is welcome; this is a family-friendly event. Attendees will enjoy food, play games, and connect with others passionate about ending cancer. 2024 Pelotonia merch will be for sale onsite, and this year's car magnets and yard signs will be available to take home. Whether you're a long-time Pelotonia participant, First-Year Rider, or new to the community and curious about joining, this event is for you.    
 
2024 is going to be an incredible year for the Pelotonia community. Join us in ending cancer by participating in Pelotonia this year! 
100% of participant-raised funds go to innovative cancer research.

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