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Pelotonia Launches New Fundraising App

FOR IMMEDIATE RELEASE
Contact: Rae Bazzarre, The MACH 1 Group for Pelotonia | (202) 320-5134 | rbazzarre@themach1group.com

Pelotonia Launches New Fundraising App

COLUMBUS, OH (May 4, 2018) – Pelotonia, a grassroots organization that raises money to accelerate funding for innovative cancer research, today, during National Cancer Research Month, announced the launch of its new fundraising app, PULLL, which allows users to generate funds for transformational cancer research through exercise – cycling, running and walking. The app, available in the App Store and the Play Store, is free for anyone with a smartphone and easily syncs with popular fitness tracking apps Strava and MapMyFitness.

 

“By introducing a community and a cause to fitness tracking technology, Pelotonia believes it can change the health outcomes for those with cancer and improve the health of PULLL users” said Pelotonia President and CEO Doug Ulman. “PULLL allows Pelotonia to expand our efforts to mobilize purpose-driven communities and create a healthier world in which we are all empowered to live our best lives.”

 

Obesity and physical inactivity are two of the leading causes of cancer and Pelotonia knows that health and fitness are critical to cancer prevention and control. Through PULLL, Pelotonia hopes it can encourage people to increase their physical activity and help put them on a path to a sustainable healthy lifestyle rooted in the knowledge that with every step and every pedal they are taking a meaningful action for themselves and others.

 

“PULLL is just the kind of app that the digital health community has been looking for – a mission-driven effort that brings fitness and fundraising together for a meaningful cause,” said Robin Thurston, CEO of Helix and the co-founder of MapMyFitness. “Kudos to Pelotonia for building a product that aims to create healthier communities. I look forward to doing my part to raise funds for cancer research through exercise and getting my friends involved, too.”

 

Pelotonia worked with two world-class industry leaders to create and build PULLL – IBM iX on the initial research and ideation and Raizlabs to develop the app.

 

“Raizlabs’ mission is to use design and technology to improve lives, so we knew that collaboration with Pelotonia would yield positive results,” said Andy Watson, Senior Product Manager at Raizlabs, who worked on the PULLL project. “PULLL will be transformational as it enables more users to be involved on a daily basis in the Pelotonia movement to end cancer.”

 

PULLL users are able to raise money for life-saving cancer research through exercise by unlocking funds contributed by Pelotonia’s sponsors. Every activity – cycling, running, walking – has an earn rate that sponsors have committed to donating and users raise those funds by tracking their activities. PULLL will also help transform philanthropy through offering an additional fundraising concept called ‘BOOSTing’ which enables users to easily make microdonations, as low as $1, to other users’ fundraising efforts.

 

In addition to the funds users unlock, 100% of dollars raised, when users get their networks to BOOST their activities, are directed to cancer research at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James). These donations are used to support cancer research in several ways:

  • Idea Grants, which investigate new and innovative basic, clinical, translational and population-based science clinical trials;
  • Fellowships, which encourages undergraduate, graduate, medical and postdoctoral students to become independent cancer researchers
  • Tools for discovery to aid cutting-edge research;
  • Funding research of the best and brightest physician scientists who are coming to Columbus, Ohio to further their passion for treating patients and pursuing scientific solutions.
  • Statewide Initiatives, which take aim at specific cancer types by working with community hospitals throughout Ohio to promote prevention, early detection and better outcomes.

 

Since its inception, Pelotonia has funded and awarded 119 idea grants and 440 fellowships, as well as support for 87 senior scientists and three statewide initiatives. Pelotonia’s operational costs are paid for by major funding partners including Huntington Bank, L Brands Foundation, Peggy and Richard Santulli, American Electric Power Foundation, Harold C. Schott Foundation, Lilly Oncology, Cardinal Health Foundation, Diamond Hill Capital Management and Nationwide. This funding model enables Pelotonia to direct 100 percent of every dollar raised by its participants to cancer research at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute.

 

About Pelotonia

Founded in 2008, Pelotonia was established with the objective to fund life-saving cancer research. As a centerpiece of its year-round fundraising efforts, Pelotonia hosts a three-day experience that includes a weekend of cycling, entertainment and volunteerism. In its nine years, Pelotonia has raised over $157 million for cancer research. Thanks to its generous funding partners, including Huntington Bank, L Brands Foundation, Peggy and Richard Santulli, American Electric Power Foundation, Harold C. Schott Foundation, Lilly Oncology, Cardinal Health Foundation, Diamond Hill Capital Management and Nationwide, Pelotonia is able to direct 100 percent of every dollar raised by its participants to cancer research at The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute. The 10th anniversary Pelotonia ride is scheduled for Aug. 3-5, 2018. Learn more at www.pelotonia.org.

 

About the OSUCCC – James
The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute strives to create a cancer-free world by integrating scientific research with excellence in education and patient-centered care, a strategy that leads to better methods of prevention, detection and treatment. Ohio State is one of only 46 National Cancer Institute-designated Comprehensive Cancer Centers and one of only four centers funded by the NCI to conduct both phase I and phase II clinical trials on novel anti-cancer drugs. As the cancer program’s 308-bed adult patient-care component, The James is one of the top cancer hospitals in the nation as ranked by U.S. News & World Report and has achieved Magnet designation, the highest honor an organization can receive for quality patient care and professional nursing practice. At 21 floors with more than 1.1 million square feet, The James is a transformational facility that fosters collaboration and integration of cancer research and clinical cancer care. For more information, visit cancer.osu.edu.

 

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